MICHAEL COVEL

016
Opportunity costs



"Nothing is more expensive than a missed opportunity."
—H. Jackson Brown Jr.


"Beware the investment opportunity that allows you to do nothing."
—Warren Buffett


"You can do anything, but not everything."
—David Allen
  If you choose A, you can't do B. If you choose B, you miss out on C.

Every decision comes with a trade-off. Time, money, energy--everything is finite. The more comfortable you are with understanding and accepting opportunity costs as a basic tenet, the better positioned you'll be.
 
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