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"Be so good they can't ignore you."
—Steve Martin
"Elegance is not about being noticed, it's about being remembered."
—Giorgio Armani
"Never apologize for being high-value. The right people will see your worth."
—Anonymous
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We are not for everyone. Signal exclusivity and we signal quality. Nobody wants what we can get for free.
Bees don't waste their time explaining to flies that honest is better that shit.
Bottom line, there's no demand for "average."
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