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"The cost of being wrong is less than the cost of doing nothing." |
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Seth Godin
Author
Stanford University, MBA
Tufts University, BS Engineering and Philosophy
This Is Strategy
The Song of Significance
The Carbon Almanac
The Practice
This Is Marketing
Leap First
What to Do When It's Your Turn
We Are All Weird
Poke the Box
The Icarus Deception
Whatcha Gonna Do with That Duck?
V Is for Vulnerable
Linchpin
Purple Cow
All Marketers Are Liars
Survival Is Not Enough
Tribes
The Dip
Meatball Sundae
Small Is the New Big
The Next Big Marketing Idea
Unleashing the Ideavirus
Permission Marketing
Business Rules of Thumb
Wikipedia
Also see:
Seth Godin interview, #1 |
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