Not for everyone

Seth Godin said:

"We're not supposed to say that. We're certainly not supposed to want to say that. But we must. "It's not for you" shows the ability to respect someone enough that you're not going to waste their time, pander to them, or insist that they change their beliefs. It shows respect for those you seek to serve, to say to them, "I made this for you. Not for the other folks, but for you." ...Because it doesn't matter what people you're not seeking to serve think. What matters is whether you've changed the people who trust you, the people who have connected with you, the people you seek to serve. We know that every best-selling book on Amazon has at least a few one-star reviews. It's impossible to create work that both matters and pleases everyone."