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"People don't buy what you do; they buy why you do it."
—Simon Sinek
"Start with why. When you understand your purpose, everything else falls into place."
—Simon Sinek
"The goal is not to do business with everybody who needs what you have. The goal is to do business with those who believe what you believe."
—Simon Sinek
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Simon Sinek teaches the golden circle.
What: Every organization on the planet knows what they do. These are products they sell or the services.
How: Some organizations know how they do it. These are the things that make them special or set them apart from their competition.
Why: Few organizations know why they do what they do. Why is not about making money. That's a result. Why is a purpose, cause or belief. It's the very reason you or your organization exists.
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