The golden circle

Simon Sinek teaches the golden circle.

What: Every organization on the planet knows what they do. These are products they sell or the services.

How: Some organizations know how they do it. These are the things that make them special or set them apart from their competition.

Why: Few organizations know why they do what they do. Why is not about making money. That's a result. Why is a purpose, cause or belief. It's the very reason you or your organization exists.